Decoded : The Science Behind Why We Buy /
Includes bibliographical and references
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Hoboken, NJ : Wiley,
2023
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| Subjects: |
| _version_ | 1826472913689116672 |
|---|---|
| author | Barden, Phil, 1959- author. |
| author_facet | Barden, Phil, 1959- author. |
| author_sort | Barden, Phil, 1959- author. |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T17:25:22Z |
| format | text |
| id | KOHA-OAI-TEST:608295 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:25:22Z |
| publishDate | 2023 |
| publisher | Hoboken, NJ : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6082952023-11-07T03:57:20ZDecoded : The Science Behind Why We Buy / Barden, Phil, 1959- author. textHoboken, NJ : Wiley,2023.©2023engIncludes bibliographical and referencesConsumer behavior.MarketingURN:ISBN:9781119673088URN:ISBN:URN:ISBN: |
| spellingShingle | Consumer behavior. Marketing Barden, Phil, 1959- author. Decoded : The Science Behind Why We Buy / |
| title | Decoded : The Science Behind Why We Buy / |
| title_full | Decoded : The Science Behind Why We Buy / |
| title_fullStr | Decoded : The Science Behind Why We Buy / |
| title_full_unstemmed | Decoded : The Science Behind Why We Buy / |
| title_short | Decoded : The Science Behind Why We Buy / |
| title_sort | decoded the science behind why we buy |
| topic | Consumer behavior. Marketing |
| work_keys_str_mv | AT bardenphil1959author decodedthesciencebehindwhywebuy |