Marketing Library and Information Services: International Perspectives /
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...
| 主要な著者: | , , , , , |
|---|---|
| フォーマット: | software, multimedia |
| 言語: | eng |
| 出版事項: |
Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG,
2006
|
| 主題: | |
| オンライン･アクセス: | https://link.gale.com/apps/pub/9783598440199/GVRL?u=utm |
| _version_ | 1826473021634772992 |
|---|---|
| author | Gupta, Dinesh K., editor 294341 Koontz, Christie, editor 652057 Massísimo, Àngels, editor 652058 Savard, Réjean, editor 652015 International Federation of Library Associations and Institutions 9987 Gale Group (Online service) 651863 |
| author_facet | Gupta, Dinesh K., editor 294341 Koontz, Christie, editor 652057 Massísimo, Àngels, editor 652058 Savard, Réjean, editor 652015 International Federation of Library Associations and Institutions 9987 Gale Group (Online service) 651863 |
| author_sort | Gupta, Dinesh K., editor 294341 |
| collection | OCEAN |
| description | The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. |
| first_indexed | 2024-03-05T17:26:58Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:608848 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:26:58Z |
| publishDate | 2006 |
| publisher | Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6088482023-11-23T00:29:07ZMarketing Library and Information Services: International Perspectives / Gupta, Dinesh K., editor 294341 Koontz, Christie, editor 652057 Massísimo, Àngels, editor 652058 Savard, Réjean, editor 652015 International Federation of Library Associations and Institutions 9987 Gale Group (Online service) 651863 software, multimedia Electronic books 631902 Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG,©20072006engThe marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. Includes bibliographical references and indexMarketing Concept: A Changing Perspective -- Marketing in Libraries Around the World -- Role of Library Associations -- Education, Training and Research -- Excellence in Marketing -- Databases and Other Marketing. Literature.The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. Information servicesInformation servicesLibrarieshttps://link.gale.com/apps/pub/9783598440199/GVRL?u=utmURN:ISBN:9783598440199Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Information services Information services Libraries Gupta, Dinesh K., editor 294341 Koontz, Christie, editor 652057 Massísimo, Àngels, editor 652058 Savard, Réjean, editor 652015 International Federation of Library Associations and Institutions 9987 Gale Group (Online service) 651863 Marketing Library and Information Services: International Perspectives / |
| title | Marketing Library and Information Services: International Perspectives / |
| title_full | Marketing Library and Information Services: International Perspectives / |
| title_fullStr | Marketing Library and Information Services: International Perspectives / |
| title_full_unstemmed | Marketing Library and Information Services: International Perspectives / |
| title_short | Marketing Library and Information Services: International Perspectives / |
| title_sort | marketing library and information services international perspectives |
| topic | Information services Information services Libraries |
| url | https://link.gale.com/apps/pub/9783598440199/GVRL?u=utm |
| work_keys_str_mv | AT guptadineshkeditor294341 marketinglibraryandinformationservicesinternationalperspectives AT koontzchristieeditor652057 marketinglibraryandinformationservicesinternationalperspectives AT massisimoangelseditor652058 marketinglibraryandinformationservicesinternationalperspectives AT savardrejeaneditor652015 marketinglibraryandinformationservicesinternationalperspectives AT internationalfederationoflibraryassociationsandinstitutions9987 marketinglibraryandinformationservicesinternationalperspectives AT galegrouponlineservice651863 marketinglibraryandinformationservicesinternationalperspectives |