Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
Includes bibliographical references and index.
Main Authors: | , |
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Format: | text |
Language: | eng |
Published: |
Johor Bahru, Johor : PENERBIT UTM PRESS,
2023
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Subjects: |
_version_ | 1826473036223610880 |
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author | SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 |
author_facet | SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 |
author_sort | SALMALINA SALLEH, 1984-, author 649971 |
collection | OCEAN |
description | Includes bibliographical references and index. |
first_indexed | 2024-03-05T17:27:11Z |
format | text |
id | KOHA-OAI-TEST:608919 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T17:27:11Z |
publishDate | 2023 |
publisher | Johor Bahru, Johor : PENERBIT UTM PRESS, |
record_format | dspace |
spelling | KOHA-OAI-TEST:6089192023-09-13T05:08:46ZElectronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 textJohor Bahru, Johor : PENERBIT UTM PRESS,2023©2023engIncludes bibliographical references and index.Penerbit UTM Press;PSZJBLWord-of-mouth advertisingInternet advertisingAdvertisingViral marketingURN:ISBN:9789835219238 |
spellingShingle | Word-of-mouth advertising Internet advertising Advertising Viral marketing SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title_full | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title_fullStr | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title_full_unstemmed | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title_short | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
title_sort | electronic ewom word of mouth for foodservice practitioners |
topic | Word-of-mouth advertising Internet advertising Advertising Viral marketing |
work_keys_str_mv | AT salmalinasalleh1984author649971 electronicewomwordofmouthforfoodservicepractitioners AT noorhazarinahashimauthor395935 electronicewomwordofmouthforfoodservicepractitioners |