Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
Includes bibliographical references and index.
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : PENERBIT UTM PRESS,
2023
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| Subjects: |
| _version_ | 1826473036223610880 |
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| author | SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 |
| author_facet | SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 |
| author_sort | SALMALINA SALLEH, 1984-, author 649971 |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T17:27:11Z |
| format | text |
| id | KOHA-OAI-TEST:608919 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:27:11Z |
| publishDate | 2023 |
| publisher | Johor Bahru, Johor : PENERBIT UTM PRESS, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6089192023-09-13T05:08:46ZElectronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 textJohor Bahru, Johor : PENERBIT UTM PRESS,2023©2023engIncludes bibliographical references and index.Penerbit UTM Press;PSZJBLWord-of-mouth advertisingInternet advertisingAdvertisingViral marketingURN:ISBN:9789835219238 |
| spellingShingle | Word-of-mouth advertising Internet advertising Advertising Viral marketing SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title_full | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title_fullStr | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title_full_unstemmed | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title_short | Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ |
| title_sort | electronic ewom word of mouth for foodservice practitioners |
| topic | Word-of-mouth advertising Internet advertising Advertising Viral marketing |
| work_keys_str_mv | AT salmalinasalleh1984author649971 electronicewomwordofmouthforfoodservicepractitioners AT noorhazarinahashimauthor395935 electronicewomwordofmouthforfoodservicepractitioners |