Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/

Includes bibliographical references and index.

Bibliographic Details
Main Authors: SALMALINA SALLEH, 1984-, author 649971, Noor Hazarina Hashim, author 395935
Format: text
Language:eng
Published: Johor Bahru, Johor : PENERBIT UTM PRESS, 2023
Subjects:
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author SALMALINA SALLEH, 1984-, author 649971
Noor Hazarina Hashim, author 395935
author_facet SALMALINA SALLEH, 1984-, author 649971
Noor Hazarina Hashim, author 395935
author_sort SALMALINA SALLEH, 1984-, author 649971
collection OCEAN
description Includes bibliographical references and index.
first_indexed 2024-03-05T17:27:11Z
format text
id KOHA-OAI-TEST:608919
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T17:27:11Z
publishDate 2023
publisher Johor Bahru, Johor : PENERBIT UTM PRESS,
record_format dspace
spelling KOHA-OAI-TEST:6089192023-09-13T05:08:46ZElectronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/ SALMALINA SALLEH, 1984-, author 649971 Noor Hazarina Hashim, author 395935 textJohor Bahru, Johor : PENERBIT UTM PRESS,2023©2023engIncludes bibliographical references and index.Penerbit UTM Press;PSZJBLWord-of-mouth advertisingInternet advertisingAdvertisingViral marketingURN:ISBN:9789835219238
spellingShingle Word-of-mouth advertising
Internet advertising
Advertising
Viral marketing
SALMALINA SALLEH, 1984-, author 649971
Noor Hazarina Hashim, author 395935
Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title_full Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title_fullStr Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title_full_unstemmed Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title_short Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/
title_sort electronic ewom word of mouth for foodservice practitioners
topic Word-of-mouth advertising
Internet advertising
Advertising
Viral marketing
work_keys_str_mv AT salmalinasalleh1984author649971 electronicewomwordofmouthforfoodservicepractitioners
AT noorhazarinahashimauthor395935 electronicewomwordofmouthforfoodservicepractitioners