Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/

Electronic eWOM Word of Mouth FOR FOODSERVICE PRACTITIONERS/

Includes bibliographical references and index.

Bibliographic Details
Main Authors:	SALMALINA SALLEH, 1984-, author 649971, Noor Hazarina Hashim, author 395935
Format:	text
Language:	eng
Published:	Johor Bahru, Johor : PENERBIT UTM PRESS, 2023
Subjects:	Word-of-mouth advertising Internet advertising Advertising Viral marketing

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