Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research /
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to rea...
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
London : Kogan Page,
2008
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9780749454999/GVRL?u=utm |
| _version_ | 1796765645316030464 |
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| author | Brace, Ian, 1949–, author 652321 Gale Group (Online service) 651863 |
| author_facet | Brace, Ian, 1949–, author 652321 Gale Group (Online service) 651863 |
| author_sort | Brace, Ian, 1949–, author 652321 |
| collection | OCEAN |
| description | If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner. |
| first_indexed | 2024-03-05T17:27:28Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:609011 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:27:28Z |
| publishDate | 2008 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6090112023-12-05T07:33:07ZQuestionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / Brace, Ian, 1949–, author 652321 Gale Group (Online service) 651863 software, multimedia Electronic books 631902 London : Kogan Page,©2008 2008 engIf you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.Includes bibliographical references and index1. Objectives in writing a questionnaire -- 2. The data collection media -- 3. Planning the questionnaire -- 4. Types of question and data -- 5. Rating scales -- 6. Applications -- 7. Writing the questionnaire -- 8. Laying out the questionnaire -- 9. Online questionnaires -- 10. Piloting the questionnaire -- 11. Ethical issues -- 12. Social desirability bias -- 13. International surveys.If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.Market surveysQuestionnaireshttps://link.gale.com/apps/pub/9780749454999/GVRL?u=utmURN:ISBN:9780749454999 |
| spellingShingle | Market surveys Questionnaires Brace, Ian, 1949–, author 652321 Gale Group (Online service) 651863 Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title | Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title_full | Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title_fullStr | Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title_full_unstemmed | Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title_short | Questionniare Design : How to Plan, Structure and Write Survey Material for Effective Market Research / |
| title_sort | questionniare design how to plan structure and write survey material for effective market research |
| topic | Market surveys Questionnaires |
| url | https://link.gale.com/apps/pub/9780749454999/GVRL?u=utm |
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