Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place /
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a...
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
London, England : Kogan Page,
2008
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9780749454319/GVRL?u=utm |
| Summary: | The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business. |
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