Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place /
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a...
| Principais autores: | , |
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| Formato: | software, multimedia |
| Idioma: | eng |
| Publicado em: |
London, England : Kogan Page,
2008
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| Assuntos: | |
| Acesso em linha: | https://link.gale.com/apps/pub/9780749454319/GVRL?u=utm |
| _version_ | 1826473057114390528 |
|---|---|
| author | Hammond, James, 1952– Gale Group (Online service) 651863 |
| author_facet | Hammond, James, 1952– Gale Group (Online service) 651863 |
| author_sort | Hammond, James, 1952– |
| collection | OCEAN |
| description | The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business. |
| first_indexed | 2024-03-05T17:27:30Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:609022 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:27:30Z |
| publishDate | 2008 |
| publisher | London, England : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6090222023-12-07T04:07:22ZBranding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / Hammond, James, 1952– Gale Group (Online service) 651863 software, multimedia Electronic books 631902 London, England : Kogan Page,©20082008engThe only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business.Includes bibliographical references and indexJust what is a brand, and who is the customer? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your BodyBrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your Brand Halo -- Your Brand Halo Handbook -- Your Brand Storybook -- Creating your Brand Storybook -- Final thoughts.The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business.Branding (Marketing)Consumer behaviorBrand name productsCommunication in marketing https://link.gale.com/apps/pub/9780749454319/GVRL?u=utmURN:ISBN:9780749454319Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Branding (Marketing) Consumer behavior Brand name products Communication in marketing Hammond, James, 1952– Gale Group (Online service) 651863 Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title | Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title_full | Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title_fullStr | Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title_full_unstemmed | Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title_short | Branding Your Business : Promoting Your Business, Attracting Customers and Standing Out in the Market Place / |
| title_sort | branding your business promoting your business attracting customers and standing out in the market place |
| topic | Branding (Marketing) Consumer behavior Brand name products Communication in marketing |
| url | https://link.gale.com/apps/pub/9780749454319/GVRL?u=utm |
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