The Effect of Information Technology on Business and Marketing Intelligence Systems /
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become esse...
| Main Authors: | , , , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Cham : Springer,
2023
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| Subjects: | |
| Online Access: | http://repository.library.utm.my/id/eprint/5618 |
| _version_ | 1826473096680308736 |
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| author | Alshurideh, Muhammad, editor 654909 Al Kurdi, Barween Hikmat, editor 654910 Masa'deh, Ra'ed, editor 654911 Alzoubi, Haitham M., editor 654912 Salloum, Said, editor 654913 |
| author_facet | Alshurideh, Muhammad, editor 654909 Al Kurdi, Barween Hikmat, editor 654910 Masa'deh, Ra'ed, editor 654911 Alzoubi, Haitham M., editor 654912 Salloum, Said, editor 654913 |
| author_sort | Alshurideh, Muhammad, editor 654909 |
| collection | OCEAN |
| description | Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding. |
| first_indexed | 2024-03-05T17:28:05Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:609216 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-12-08T04:39:07Z |
| publishDate | 2023 |
| publisher | Cham : Springer, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6092162024-11-16T02:19:36ZThe Effect of Information Technology on Business and Marketing Intelligence Systems / Alshurideh, Muhammad, editor 654909 Al Kurdi, Barween Hikmat, editor 654910 Masa'deh, Ra'ed, editor 654911 Alzoubi, Haitham M., editor 654912 Salloum, Said, editor 654913 software, multimedia Electronic books 631902 Cham : Springer,2023engBusiness shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling -- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai -- Strategic leadership and its role on implementing public policies in the government departments in Karak GovernorateBusiness shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.BusinessArtificial intelligenceInformation technologyhttp://repository.library.utm.my/id/eprint/5618URN:ISBN:9783031123825 |
| spellingShingle | Business Artificial intelligence Information technology Alshurideh, Muhammad, editor 654909 Al Kurdi, Barween Hikmat, editor 654910 Masa'deh, Ra'ed, editor 654911 Alzoubi, Haitham M., editor 654912 Salloum, Said, editor 654913 The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title | The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title_full | The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title_fullStr | The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title_full_unstemmed | The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title_short | The Effect of Information Technology on Business and Marketing Intelligence Systems / |
| title_sort | effect of information technology on business and marketing intelligence systems |
| topic | Business Artificial intelligence Information technology |
| url | http://repository.library.utm.my/id/eprint/5618 |
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