Strategy : A View from the Top (An Executive Perspective) /
A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, New Jersey : Pearson Education International, Inc.,
2009
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| Subjects: |
| _version_ | 1803622649203523584 |
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| author | De Kluyver, Cornelis A. author 407222 Pearce, John A., author 173149 |
| author_facet | De Kluyver, Cornelis A. author 407222 Pearce, John A., author 173149 |
| author_sort | De Kluyver, Cornelis A. author 407222 |
| collection | OCEAN |
| description | A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants. |
| first_indexed | 2024-04-17T15:15:16Z |
| format | text |
| id | KOHA-OAI-TEST:610902 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:49:57Z |
| publishDate | 2009 |
| publisher | Upper Saddle River, New Jersey : Pearson Education International, Inc., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6109022024-05-05T03:04:41ZStrategy : A View from the Top (An Executive Perspective) / De Kluyver, Cornelis A. author 407222 Pearce, John A., author 173149 textUpper Saddle River, New Jersey : Pearson Education International, Inc.,2009©2009engA short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.Includes bibliographies and index.A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.Unknown;ExecutivesLeadershipManagementURN:ISBN:9780135013199 |
| spellingShingle | Executives Leadership Management De Kluyver, Cornelis A. author 407222 Pearce, John A., author 173149 Strategy : A View from the Top (An Executive Perspective) / |
| title | Strategy : A View from the Top (An Executive Perspective) / |
| title_full | Strategy : A View from the Top (An Executive Perspective) / |
| title_fullStr | Strategy : A View from the Top (An Executive Perspective) / |
| title_full_unstemmed | Strategy : A View from the Top (An Executive Perspective) / |
| title_short | Strategy : A View from the Top (An Executive Perspective) / |
| title_sort | strategy a view from the top an executive perspective |
| topic | Executives Leadership Management |
| work_keys_str_mv | AT dekluyvercornelisaauthor407222 strategyaviewfromthetopanexecutiveperspective AT pearcejohnaauthor173149 strategyaviewfromthetopanexecutiveperspective |