Digital Marketing Technologies /
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explai...
| Main Authors: | , , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Singapore : Palgrave Macmillan,
2024
|
| Subjects: | |
| Online Access: | https://link-springer-com.ezproxy.utm.my/book/10.1007/978-981-97-0607-5 |
| _version_ | 1826473662072487936 |
|---|---|
| author | Aghazadeh, Hashem, author 655482 Khoshnevis, Mozhde, author 655483 SpringerLink (Online service) 666 |
| author_facet | Aghazadeh, Hashem, author 655482 Khoshnevis, Mozhde, author 655483 SpringerLink (Online service) 666 |
| author_sort | Aghazadeh, Hashem, author 655482 |
| collection | OCEAN |
| description | This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). |
| first_indexed | 2024-09-23T23:45:29Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:612054 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2025-02-19T04:49:34Z |
| publishDate | 2024 |
| publisher | Singapore : Palgrave Macmillan, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6120542024-12-11T03:29:30ZDigital Marketing Technologies / Aghazadeh, Hashem, author 655482 Khoshnevis, Mozhde, author 655483 SpringerLink (Online service) 666 software, multimedia Electronic books 631902 Singapore : Palgrave Macmillan,2024©2024engThis book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).Includes bibliographical references and index.This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).Internet marketinghttps://link-springer-com.ezproxy.utm.my/book/10.1007/978-981-97-0607-5URN:ISBN:9789819706075 |
| spellingShingle | Internet marketing Aghazadeh, Hashem, author 655482 Khoshnevis, Mozhde, author 655483 SpringerLink (Online service) 666 Digital Marketing Technologies / |
| title | Digital Marketing Technologies / |
| title_full | Digital Marketing Technologies / |
| title_fullStr | Digital Marketing Technologies / |
| title_full_unstemmed | Digital Marketing Technologies / |
| title_short | Digital Marketing Technologies / |
| title_sort | digital marketing technologies |
| topic | Internet marketing |
| url | https://link-springer-com.ezproxy.utm.my/book/10.1007/978-981-97-0607-5 |
| work_keys_str_mv | AT aghazadehhashemauthor655482 digitalmarketingtechnologies AT khoshnevismozhdeauthor655483 digitalmarketingtechnologies AT springerlinkonlineservice666 digitalmarketingtechnologies |