Digital Marketing Technologies /
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explai...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Singapore : Palgrave Macmillan,
2024
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| Subjects: | |
| Online Access: | https://link-springer-com.ezproxy.utm.my/book/10.1007/978-981-97-0607-5 |