CONSUMER BEHAVIOR /
For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
| Príomhchruthaitheoirí: | , |
|---|---|
| Formáid: | text |
| Teanga: | eng |
| Foilsithe / Cruthaithe: |
Upper Saddle River, New Jersey : Prentice Hall,
2000
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| Achoimre: | For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. |
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