CONSUMER BEHAVIOR /
For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, New Jersey : Prentice Hall,
2000
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| _version_ | 1817845842727403520 |
|---|---|
| author | Schiffman, Leon G., author 239916 Kanuk, Leslie Lazar, author 239923 |
| author_facet | Schiffman, Leon G., author 239916 Kanuk, Leslie Lazar, author 239923 |
| author_sort | Schiffman, Leon G., author 239916 |
| collection | OCEAN |
| description | For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. |
| first_indexed | 2024-12-08T04:41:31Z |
| format | text |
| id | KOHA-OAI-TEST:612341 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-12-08T04:41:31Z |
| publishDate | 2000 |
| publisher | Upper Saddle River, New Jersey : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6123412024-11-12T00:32:55ZCONSUMER BEHAVIOR / Schiffman, Leon G., author 239916 Kanuk, Leslie Lazar, author 239923 textUpper Saddle River, New Jersey : Prentice Hall,2000©2000engFor undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.Includes bibliographical references and index.For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.Mohd Ashraf Mohd Sobli;URN:ISBN:0130859141 |
| spellingShingle | Schiffman, Leon G., author 239916 Kanuk, Leslie Lazar, author 239923 CONSUMER BEHAVIOR / |
| title | CONSUMER BEHAVIOR / |
| title_full | CONSUMER BEHAVIOR / |
| title_fullStr | CONSUMER BEHAVIOR / |
| title_full_unstemmed | CONSUMER BEHAVIOR / |
| title_short | CONSUMER BEHAVIOR / |
| title_sort | consumer behavior |
| work_keys_str_mv | AT schiffmanleongauthor239916 consumerbehavior AT kanukleslielazarauthor239923 consumerbehavior |