CONSUMER BEHAVIOR /

CONSUMER BEHAVIOR /

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For undergraduate or first year MBA students.This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

Xehetasun bibliografikoak
Egile Nagusiak:	Schiffman, Leon G., author 239916, Kanuk, Leslie Lazar, author 239923
Formatua:	text
Hizkuntza:	eng
Argitaratua:	Upper Saddle River, New Jersey : Prentice Hall, 2000

Antzeko izenburuak

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