Business Marketing : Connecting Strategy, Relationships, and Learning/
Includes bibliographical references and index.
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
New York : Mc Graw Hill,
2006
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| Subjects: |
| _version_ | 1824460109354369024 |
|---|---|
| author | Dwyer, F. Robert, author 439848 Tanner, John F. Jr. author 656419 |
| author_facet | Dwyer, F. Robert, author 439848 Tanner, John F. Jr. author 656419 |
| author_sort | Dwyer, F. Robert, author 439848 |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2025-02-19T04:52:27Z |
| format | text |
| id | KOHA-OAI-TEST:613625 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2025-02-19T04:52:27Z |
| publishDate | 2006 |
| publisher | New York : Mc Graw Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6136252025-02-18T07:06:30ZBusiness Marketing : Connecting Strategy, Relationships, and Learning/ Dwyer, F. Robert, author 439848 Tanner, John F. Jr. author 656419 textNew York : Mc Graw Hill,2006©2006engIncludes bibliographical references and index.Unknown;MarketingURN:ISBN:0071244387 |
| spellingShingle | Marketing Dwyer, F. Robert, author 439848 Tanner, John F. Jr. author 656419 Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title | Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title_full | Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title_fullStr | Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title_full_unstemmed | Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title_short | Business Marketing : Connecting Strategy, Relationships, and Learning/ |
| title_sort | business marketing connecting strategy relationships and learning |
| topic | Marketing |
| work_keys_str_mv | AT dwyerfrobertauthor439848 businessmarketingconnectingstrategyrelationshipsandlearning AT tannerjohnfjrauthor656419 businessmarketingconnectingstrategyrelationshipsandlearning |