Multinational marketing management : cases and readings/
36
| Main Authors: | , |
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| Format: | |
| Published: |
Reading, Mass : Addison-Wesley Pub,
1988
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| Subjects: |
| _version_ | 1826367876859166720 |
|---|---|
| author | Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A. |
| author_facet | Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A. |
| author_sort | Buzzell, Robert D. (Robert Dow), 1933- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:41:03Z |
| format | |
| id | KOHA-OAI-TEST:64121 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:41:03Z |
| publishDate | 1988 |
| publisher | Reading, Mass : Addison-Wesley Pub, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:641212020-12-19T16:59:24ZMultinational marketing management : cases and readings/ Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A. Reading, Mass : Addison-Wesley Pub,198836PSZJBLExport marketingURN:ISBN:0201079968 |
| spellingShingle | Export marketing Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A. Multinational marketing management : cases and readings/ |
| title | Multinational marketing management : cases and readings/ |
| title_full | Multinational marketing management : cases and readings/ |
| title_fullStr | Multinational marketing management : cases and readings/ |
| title_full_unstemmed | Multinational marketing management : cases and readings/ |
| title_short | Multinational marketing management : cases and readings/ |
| title_sort | multinational marketing management cases and readings |
| topic | Export marketing |
| work_keys_str_mv | AT buzzellrobertdrobertdow1933 multinationalmarketingmanagementcasesandreadings AT quelchjohna multinationalmarketingmanagementcasesandreadings |