Essentials of marketing research /
36
| Glavni autori: | , |
|---|---|
| Format: | |
| Jezik: | eng |
| Izdano: |
Mason, OH : Thomson/South-Western,
2007
|
| Teme: |
| _version_ | 1826368171701960704 |
|---|---|
| author | 391500 Zikmund, William G. Babin, Barry J. |
| author_facet | 391500 Zikmund, William G. Babin, Barry J. |
| author_sort | 391500 Zikmund, William G. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:45:23Z |
| format | |
| id | KOHA-OAI-TEST:65574 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:45:23Z |
| publishDate | 2007 |
| publisher | Mason, OH : Thomson/South-Western, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:655742020-12-19T16:59:29ZEssentials of marketing research / 391500 Zikmund, William G. Babin, Barry J. Mason, OH : Thomson/South-Western,2007eng36PSZJBLMarketing researchURN:ISBN:0324320876 (pbk.) |
| spellingShingle | Marketing research 391500 Zikmund, William G. Babin, Barry J. Essentials of marketing research / |
| title | Essentials of marketing research / |
| title_full | Essentials of marketing research / |
| title_fullStr | Essentials of marketing research / |
| title_full_unstemmed | Essentials of marketing research / |
| title_short | Essentials of marketing research / |
| title_sort | essentials of marketing research |
| topic | Marketing research |
| work_keys_str_mv | AT 391500zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch |