Services marketing : an Asia-Pacific and Australian perspective /
36
| Hauptverfasser: | , , |
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| Format: | |
| Sprache: | eng |
| Veröffentlicht: |
Australia : Pearson/Prentice-Hall,
2004
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| Schlagworte: |
| _version_ | 1826368275450167296 |
|---|---|
| author | 180977 Lovelock, Christopher Patterson, Paul Walker, Rhett |
| author_facet | 180977 Lovelock, Christopher Patterson, Paul Walker, Rhett |
| author_sort | 180977 Lovelock, Christopher |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:46:56Z |
| format | |
| id | KOHA-OAI-TEST:66090 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:46:56Z |
| publishDate | 2004 |
| publisher | Australia : Pearson/Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:660902020-12-19T16:59:32ZServices marketing : an Asia-Pacific and Australian perspective / 180977 Lovelock, Christopher Patterson, Paul Walker, Rhett Australia : Pearson/Prentice-Hall,2004eng36PSZJBLService industriesService industriesCustomer servicesURN:ISBN:1741031621 (pbk.) |
| spellingShingle | Service industries Service industries Customer services 180977 Lovelock, Christopher Patterson, Paul Walker, Rhett Services marketing : an Asia-Pacific and Australian perspective / |
| title | Services marketing : an Asia-Pacific and Australian perspective / |
| title_full | Services marketing : an Asia-Pacific and Australian perspective / |
| title_fullStr | Services marketing : an Asia-Pacific and Australian perspective / |
| title_full_unstemmed | Services marketing : an Asia-Pacific and Australian perspective / |
| title_short | Services marketing : an Asia-Pacific and Australian perspective / |
| title_sort | services marketing an asia pacific and australian perspective |
| topic | Service industries Service industries Customer services |
| work_keys_str_mv | AT 180977lovelockchristopher servicesmarketinganasiapacificandaustralianperspective AT pattersonpaul servicesmarketinganasiapacificandaustralianperspective AT walkerrhett servicesmarketinganasiapacificandaustralianperspective |