Experience the message : how experiential marketing is changing the brand world /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Carroll & Graf Publishers,
2006
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| Subjects: |
| _version_ | 1826368316486189056 |
|---|---|
| author | 434325 Lenderman, Max |
| author_facet | 434325 Lenderman, Max |
| author_sort | 434325 Lenderman, Max |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:47:32Z |
| format | |
| id | KOHA-OAI-TEST:66291 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:47:32Z |
| publishDate | 2006 |
| publisher | New York, NY : Carroll & Graf Publishers, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:662912020-12-19T16:59:33ZExperience the message : how experiential marketing is changing the brand world / 434325 Lenderman, Max New York, NY : Carroll & Graf Publishers,2006eng36PSZJBLBrand name productsBrand choiceURN:ISBN:0786715367 (pbk.)URN:ISBN:9780786715367 (pbk.) |
| spellingShingle | Brand name products Brand choice 434325 Lenderman, Max Experience the message : how experiential marketing is changing the brand world / |
| title | Experience the message : how experiential marketing is changing the brand world / |
| title_full | Experience the message : how experiential marketing is changing the brand world / |
| title_fullStr | Experience the message : how experiential marketing is changing the brand world / |
| title_full_unstemmed | Experience the message : how experiential marketing is changing the brand world / |
| title_short | Experience the message : how experiential marketing is changing the brand world / |
| title_sort | experience the message how experiential marketing is changing the brand world |
| topic | Brand name products Brand choice |
| work_keys_str_mv | AT 434325lendermanmax experiencethemessagehowexperientialmarketingischangingthebrandworld |