Strategic Marketing /
This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.
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Boston : Irwin / McGraw-Hill,
2000
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| Summary: | This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs. |
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