Strategic Marketing /
This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.
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| Format: | text |
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Boston : Irwin / McGraw-Hill,
2000
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| _version_ | 1826368344776769536 |
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| author | Cravens, David W., author 173204 |
| author_facet | Cravens, David W., author 173204 |
| author_sort | Cravens, David W., author 173204 |
| collection | OCEAN |
| description | This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs. |
| first_indexed | 2024-03-04T15:47:58Z |
| format | text |
| id | KOHA-OAI-TEST:66432 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:47:58Z |
| publishDate | 2000 |
| publisher | Boston : Irwin / McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:664322021-10-18T02:01:36ZStrategic Marketing / Cravens, David W., author 173204 textBoston : Irwin / McGraw-Hill,2000©2000This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.Includes references and index.Part 1 Market-driven strategy: market driven strategy; business and marketing; cases for part 1 - Bertelsmann AG - China; Wal-Mart; Euro Disney. -- Part 2 Situation analysis: market vision, structure, and analysis; segmenting markets; continuous learning about markets; cases of part 2 - Iridium LLC; Nike, Inc.; Campbell's Intelligent Quisine. -- Part 3 Designing market-driven strategies: market targeting and strategic positioning; relationship strategies; planning for new products; cases for part 3 - Johnson & Johnson; McDonald's; Apex Chemical. -- Part 4 Market-focused program development: strategic brand management; managing value chain relationships; pricing strategy; promotion, advertising, and sales promotion strategies; cases for part 4 - Hill's Pet Nutrition; Hewlett-Packard; Yoplait USA. -- Part 5 Implementing and managing market-driven strategy: designing market-driven organizations; strategy implementation and performance; cases for part 5 - Airbus Industries; United States Tobacco Co.; Motorola Inc.; Coca-Cola (Japan) Company; System Soft Corporation; Cima Mountaineering, Inc.; CUTCO International; Highlights for Children Inc.; L'Oreal Nederland B.V.; Capital; Amtech Corporation; During AG (Fottle); Optical Fiber Corporation; Murphy Brewery Ireland Limited; Golden valley Microwave Foods Inc.; The Bacova Guild Ltd. (A); Powrtron Corporation; Wind Technology; Dunkin Donuts; Stone & Lewis Health Care Products; Knark Television India; Wentworth Industrial Cleaning Supplies; LoJack Corporation. -- Part 6 Comprehensive cases.This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.MOHAIMINAH KHAYON;PSZ_JBMarketingMarketingMarketingURN:ISBN:0071169415URN:ISBN:9780071169417 |
| spellingShingle | Marketing Marketing Marketing Cravens, David W., author 173204 Strategic Marketing / |
| title | Strategic Marketing / |
| title_full | Strategic Marketing / |
| title_fullStr | Strategic Marketing / |
| title_full_unstemmed | Strategic Marketing / |
| title_short | Strategic Marketing / |
| title_sort | strategic marketing |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT cravensdavidwauthor173204 strategicmarketing |