389277 Capon, N., Potter, D., Schindler, F., & Association, A. M. (2006). Managing global accounts: Nine critical factors for a world-class program. Mason, OH : Thomson.
Chicago Style (17th ed.) Citation389277 Capon, Noel, Dave Potter, Fred Schindler, and American Marketing Association. Managing Global Accounts: Nine Critical Factors for a World-class Program. Mason, OH : Thomson, 2006.
MLA (9th ed.) Citation389277 Capon, Noel, et al. Managing Global Accounts: Nine Critical Factors for a World-class Program. Mason, OH : Thomson, 2006.
Warning: These citations may not always be 100% accurate.