| _version_ | 1826368814492680192 |
|---|---|
| author | 432560 Usunier, Jean-Claude |
| author_facet | 432560 Usunier, Jean-Claude |
| author_sort | 432560 Usunier, Jean-Claude |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:54:59Z |
| format | |
| id | KOHA-OAI-TEST:68784 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T15:54:59Z |
| publishDate | 2000 |
| publisher | Harlow, England : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:687842020-12-19T16:59:53ZMarketing across cultures / 432560 Usunier, Jean-Claude Harlow, England : Prentice Hall,200036PSZJBLExport marketingInternational business enterprisesInternational communicationURN:ISBN:0130106682 (pbk.) |
| spellingShingle | Export marketing International business enterprises International communication 432560 Usunier, Jean-Claude Marketing across cultures / |
| title | Marketing across cultures / |
| title_full | Marketing across cultures / |
| title_fullStr | Marketing across cultures / |
| title_full_unstemmed | Marketing across cultures / |
| title_short | Marketing across cultures / |
| title_sort | marketing across cultures |
| topic | Export marketing International business enterprises International communication |
| work_keys_str_mv | AT 432560usunierjeanclaude marketingacrosscultures |