Armstrong, G. 3., & Kotler, P. (2000). Marketing: An introduction. Upper Saddle River, N.J. : Prentice Hall.
Chicago Style (17th ed.) CitationArmstrong, Gary 301840, and Philip Kotler. Marketing: An Introduction. Upper Saddle River, N.J. : Prentice Hall, 2000.
MLA (9th ed.) CitationArmstrong, Gary 301840, and Philip Kotler. Marketing: An Introduction. Upper Saddle River, N.J. : Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.