Global marketing management /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hoboken, NJ : John Wiley & Sons,
2008
|
| Subjects: |
| _version_ | 1796659179491950592 |
|---|---|
| author | 251937 Kotabe, Masaaki Helsen, Kristiaan |
| author_facet | 251937 Kotabe, Masaaki Helsen, Kristiaan |
| author_sort | 251937 Kotabe, Masaaki |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:59:18Z |
| format | |
| id | KOHA-OAI-TEST:70228 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:59:18Z |
| publishDate | 2008 |
| publisher | Hoboken, NJ : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:702282020-12-19T16:59:57ZGlobal marketing management / 251937 Kotabe, Masaaki Helsen, Kristiaan Hoboken, NJ : John Wiley & Sons,2008eng36PSZJBLExport marketingInternational business enterprisesURN:ISBN:0471755273 (pbk.) |
| spellingShingle | Export marketing International business enterprises 251937 Kotabe, Masaaki Helsen, Kristiaan Global marketing management / |
| title | Global marketing management / |
| title_full | Global marketing management / |
| title_fullStr | Global marketing management / |
| title_full_unstemmed | Global marketing management / |
| title_short | Global marketing management / |
| title_sort | global marketing management |
| topic | Export marketing International business enterprises |
| work_keys_str_mv | AT 251937kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement |