Bayesian statistics and marketing /
36
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
West Sussex, England : John Wiley & Sons,
2005
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| Subjects: |
| _version_ | 1796659554732212224 |
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| author | Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward) |
| author_facet | Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward) |
| author_sort | Rossi, Peter E. (Peter Eric), 1955- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T16:04:54Z |
| format | |
| id | KOHA-OAI-TEST:72040 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T16:04:54Z |
| publishDate | 2005 |
| publisher | West Sussex, England : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:720402020-12-19T17:00:04ZBayesian statistics and marketing / Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward) West Sussex, England : John Wiley & Sons,2005eng36PSZJBLMarketing researchMarketingBayesian statistical decision theoryURN:ISBN:0470863676 (hbk.) |
| spellingShingle | Marketing research Marketing Bayesian statistical decision theory Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward) Bayesian statistics and marketing / |
| title | Bayesian statistics and marketing / |
| title_full | Bayesian statistics and marketing / |
| title_fullStr | Bayesian statistics and marketing / |
| title_full_unstemmed | Bayesian statistics and marketing / |
| title_short | Bayesian statistics and marketing / |
| title_sort | bayesian statistics and marketing |
| topic | Marketing research Marketing Bayesian statistical decision theory |
| work_keys_str_mv | AT rossipeterepetereric1955 bayesianstatisticsandmarketing AT allenbygregmgregmartin1956 bayesianstatisticsandmarketing AT mccullochroberterobertedward bayesianstatisticsandmarketing |