Product marketing for technology companies /

Product marketing for technology companies /

36

Bibliographic Details
Main Author:	236063 Butje, Mark
Format:
Language:	eng
Published:	Burlington, MA : Elsevier Butterworth-Heinemann, 2005
Subjects:	New products High technology industries Information technology

Similar Items

Taking technology to the market : a guide to the critical success factors in marketing technology /
by: Linton, Ian.
Published: (c201)

Building high-tech product companies : the maelstrom efect /
by: 297820 Bowen, James E.
Published: (2004)

Technology and the market : demand, users and innovation /
by: Coombs, Rod
Published: (2001)

Market-oriented technology management : innovating for profit in entrepreneurial times /
by: Phillips, Fred Y., 1952-
Published: (2001)

It's not about the technology : developing the craft of thinking for a high technology corporation /
by: 402817 Karamchedu, Raj
Published: (2005)

Technology at the margins : how IT meets the needs of emerging markets /
by: Chutani, Sailesh, 1964-, et al.
Published: (2011)

Managing successful high-tech product introduction /
by: 181201 Senese, Brian P.
Published: (2002)

Strategic management of technology and innovation /
by: 396210 Burgelman, Robert A., et al.
Published: (2004)

Strategic management of technology and innovation /
by: 396210 Burgelman, Robert A., et al.
Published: (2009)

STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION /
by: Burgelman, Robert A., author 396210, et al.
Published: (2001)

Managing successful high-tech product introduction / [cakera padat]
by: 181201 Senese, Brian P.
Published: (2002)

Strategic management of technology and innovation /
by: 396210 Burgelman, Robert A., et al.
Published: (1988)

Strategic management of technology and innovation /
by: 396210 Burgelman, Robert A., et al.
Published: (1996)

The management of technology and innovation : a strategic approach /
by: 398741 White, Margaret A., et al.
Published: (2007)

The management of technology and innovation : a strategic approach /
by: 398741 White, Margaret A., et al.
Published: (2011)

STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH /
by: Fotiadis, Thomas, author
Published: (2020)

Growth of new technology ventures in Chinas emerging market /
by: Li, Haiyang, 1970-
Published: (2006)

Marketing of high-technology products and innovations /
by: 241231 Mohr, Jakki J., et al.
Published: (2005)

Marketing of high-technology products and innovations /
by: 241231 Mohr, Jakki J.
Published: (2001)

Marketing high technology /
by: 330726 Shanklin, William L.
Published: (1984)

Effects of the implementation of information technologies on the productivity of service companies in Ecuador
by: Danny Xavier Arevalo Avecillas, et al.
Published: (2024-12-01)

Bringing new technology to market /
by: 466748 Allen, Kathleen R.
Published: (2003)

Mediating role of information technology resources in new product development performance among Iranian businesses
by: Najafabadi, Fahimehsadat Ghorashi
Published: (2014)

How breakthroughs happen : the surprising truth about how companies innovate /
by: 326984 Hargadon, Andrew
Published: (2003)

High tech start-up : the complete handbook for creating successful new high tech companies /
by: Nesheim, John L
Published: (2000)

Management of technology : managing effectively in technology-intensive organizations /
by: 290017 Thamhain, Hans J. (Hans Jurgen), 1936-
Published: (2005)

Running the successful hi-tech project office /
by: 275452 Miranda, Eduardo
Published: (2003)

Managing dynamic technology-oriented businesses : high tech organizations and workplaces /
by: Jemielniak, Dariusz, et al.
Published: (c201)

Technology entrepreneur development at graduate training in Malaysia institute of higher learning /
by: Sahadah Abdullah, 1975-, et al.
Published: (2010)

Making in America : from innovation to market /
by: Berger, Suzanne, author
Published: (2013)

The Arthur D Little forecast on information technology and productivity : making the integrated enterprise work /
by: Weizer Norman, et al.
Published: (1991)

THE IMPACT OF TECHNOLOGIES OF THE INDUSTRY 4.0 ON INCREASE OF PRODUCTIVITY AND TRANSFORMATION OF INNOVATIVE BEHAVIOR OF THE INDUSTRIAL COMPANIES
by: A. V. Trachuk, et al.
Published: (2020-09-01)

NEW GREENHOUSE TECHNOLOGIES FOR VEGETABLE PRODUCTION
by: S. M. Sirota, et al.
Published: (2017-01-01)

THE TECHNOLOGY LEADERS : how America's most profitable high-tech companies innovate their way to success /
by: Cohan, Peter S., 1957-, author 239228
Published: (1997)

Going for growth : technological innovation in manufacturing industries /
by: 234403 Parker, R. C.
Published: (1985)

Between MITI and the market : Japanese industrial policy for high technology /
by: 356457 Okimoto, Daniel I.
Published: (1989)

Managing new technology development /
by: Souder, Wm E, et al.
Published: (1994)

CURRENT LEVEL OF TECHNOLOGICAL DEVELOPMENT OF INTERNATIONAL OIL AND GAS COMPANIES
by: O. B. Lomakina
Published: (2015-09-01)

Strategic information technology management : perspectives on organizational growth and competitive advantage /
by: 418477 Banker, Rajiv D., et al.
Published: (1993)

Handbook of research on techno-entrepreneurship : how technology and entrepreneurship are shaping the development of industries and companies /
by: Therin, Francois, editor
Published: (2013)