Czinkota, M. R., & Kotabe, M. (2001). Marketing Management. Cincinnati, Ohio : South-Western College Pub..
Chicago Style (17th ed.) CitationCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. Cincinnati, Ohio : South-Western College Pub., 2001.
MLA (9th ed.) CitationCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. Cincinnati, Ohio : South-Western College Pub., 2001.
Warning: These citations may not always be 100% accurate.