Marketing Management /
A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Cincinnati, Ohio : South-Western College Pub.,
2001
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| Subjects: |