Hi-tech hi-touch branding : creating brand power in the age of technology /
36
| Main Author: | |
|---|---|
| Format: | |
| Published: |
Singapore : John Wiley & Sons,
2001
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| Subjects: |
| _version_ | 1796661400674762752 |
|---|---|
| author | 259394 Temporal, Paul |
| author_facet | 259394 Temporal, Paul |
| author_sort | 259394 Temporal, Paul |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T16:32:20Z |
| format | |
| id | KOHA-OAI-TEST:81189 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T16:32:20Z |
| publishDate | 2001 |
| publisher | Singapore : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:811892020-12-19T17:00:35ZHi-tech hi-touch branding : creating brand power in the age of technology / 259394 Temporal, Paul Singapore : John Wiley & Sons,200136PSZJBLBrand name productsElectronic commerceURN:ISBN:0471845965 (hbk.) |
| spellingShingle | Brand name products Electronic commerce 259394 Temporal, Paul Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title | Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title_full | Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title_fullStr | Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title_full_unstemmed | Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title_short | Hi-tech hi-touch branding : creating brand power in the age of technology / |
| title_sort | hi tech hi touch branding creating brand power in the age of technology |
| topic | Brand name products Electronic commerce |
| work_keys_str_mv | AT 259394temporalpaul hitechhitouchbrandingcreatingbrandpowerintheageoftechnology |