Sejauh manakah pengiklanan dalam televisyen mempengaruhi pengguna dalam pembelian barangan dan peralatan elektrik : kajian kes ke atas pengguna di Taman Universiti, Skudai, Johor ... [et al.] / [mikrofilem]

Sejauh manakah pengiklanan dalam televisyen mempengaruhi pengguna dalam pembelian barangan dan peralatan elektrik : kajian kes ke atas pengguna di Taman Universiti, Skudai, Johor ... [et al.] / [mikrofilem]

Kertas Projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999

Bibliographic Details
Main Authors:	240593 Anbananthan Sambasivam, Kamarulzaman Jaafar, Khairul Anuar Mohd. Dahalan, Mariam Lahung Laeng, Md. Izani @ Afzanizan Kasnin
Format:
Published:	Skudai : Universiti Teknologi Malaysia, 1999
Subjects:	Advertising Sales promotion Consumer behavior Franchises (Retail trade) Retail trade Market surveys Marketing

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