Kajian ke atas pengaruh jenama ke atas pemilihan hotel 4 & 5 bintang di sekitar Bandaraya Johor Bahru /

Kajian ke atas pengaruh jenama ke atas pemilihan hotel 4 & 5 bintang di sekitar Bandaraya Johor Bahru /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2007

Bibliographic Details
Main Author:	284162 Nur Shuhada Ayub
Format:
Language:	may
Published:	Skudai : Universiti Teknologi Malaysia, 2007
Subjects:	Consumers' preferences Brand choice Hotels Hospitality industry

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