STRATEGIC MARKETING DECISIONS IN GLOBAL MARKETS /

The focus of this text is on strategic marketing decision making in a global context.

Bibliografiska uppgifter
Huvudupphovsmän: Doole, Isobel, author 389884, Lowe, Robin, 1945-, author 323277
Materialtyp: text
Språk:eng
Publicerad: Bedford Row, London : Thomson, 2005
Ämnen: