Rethinking marketing : developing a new understanding of markets /
36
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
Hoboken : Wiley,
2004
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| Subjects: |
| _version_ | 1826373138099732480 |
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| author | Hakansson, Hakan, 1947- Harrison, Debbie Waluszewski, Alexandra |
| author_facet | Hakansson, Hakan, 1947- Harrison, Debbie Waluszewski, Alexandra |
| author_sort | Hakansson, Hakan, 1947- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T16:58:33Z |
| format | |
| id | KOHA-OAI-TEST:89984 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T16:58:33Z |
| publishDate | 2004 |
| publisher | Hoboken : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:899842020-12-19T17:01:01ZRethinking marketing : developing a new understanding of markets / Hakansson, Hakan, 1947- Harrison, Debbie Waluszewski, Alexandra Hoboken : Wiley,2004eng36FTIRMarketingURN:ISBN:0470021470 (hbk.) |
| spellingShingle | Marketing Hakansson, Hakan, 1947- Harrison, Debbie Waluszewski, Alexandra Rethinking marketing : developing a new understanding of markets / |
| title | Rethinking marketing : developing a new understanding of markets / |
| title_full | Rethinking marketing : developing a new understanding of markets / |
| title_fullStr | Rethinking marketing : developing a new understanding of markets / |
| title_full_unstemmed | Rethinking marketing : developing a new understanding of markets / |
| title_short | Rethinking marketing : developing a new understanding of markets / |
| title_sort | rethinking marketing developing a new understanding of markets |
| topic | Marketing |
| work_keys_str_mv | AT hakanssonhakan1947 rethinkingmarketingdevelopinganewunderstandingofmarkets AT harrisondebbie rethinkingmarketingdevelopinganewunderstandingofmarkets AT waluszewskialexandra rethinkingmarketingdevelopinganewunderstandingofmarkets |