Digital marketing strategy : text and cases /
36
| 主要作者: | |
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| 格式: | |
| 语言: | eng |
| 出版: |
Upper Saddle River, NJ : Pearson Prentice Hall,
2004
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| 主题: |
| _version_ | 1826373375313838080 |
|---|---|
| author | 332845 Urban, Glen L. |
| author_facet | 332845 Urban, Glen L. |
| author_sort | 332845 Urban, Glen L. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T17:02:00Z |
| format | |
| id | KOHA-OAI-TEST:91142 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T17:02:00Z |
| publishDate | 2004 |
| publisher | Upper Saddle River, NJ : Pearson Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:911422020-12-19T17:01:03ZDigital marketing strategy : text and cases / 332845 Urban, Glen L. Upper Saddle River, NJ : Pearson Prentice Hall,2004eng36PSZJBLMarketingElectronic commerceInternet marketingConsumer behaviorStrategic planningURN:ISBN:0131831771 (hbk.) |
| spellingShingle | Marketing Electronic commerce Internet marketing Consumer behavior Strategic planning 332845 Urban, Glen L. Digital marketing strategy : text and cases / |
| title | Digital marketing strategy : text and cases / |
| title_full | Digital marketing strategy : text and cases / |
| title_fullStr | Digital marketing strategy : text and cases / |
| title_full_unstemmed | Digital marketing strategy : text and cases / |
| title_short | Digital marketing strategy : text and cases / |
| title_sort | digital marketing strategy text and cases |
| topic | Marketing Electronic commerce Internet marketing Consumer behavior Strategic planning |
| work_keys_str_mv | AT 332845urbanglenl digitalmarketingstrategytextandcases |