Private label strategy : how to meet the store brand challenge /
28
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
Boston, Mass. : Harvard Business School Press,
2007
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| Subjects: |
| _version_ | 1796663595503714304 |
|---|---|
| author | 264678 Kumar, Nirmalya Steenkamp, Jan-Benedict E. M. |
| author_facet | 264678 Kumar, Nirmalya Steenkamp, Jan-Benedict E. M. |
| author_sort | 264678 Kumar, Nirmalya |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-04T17:04:26Z |
| format | |
| id | KOHA-OAI-TEST:91961 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T17:04:26Z |
| publishDate | 2007 |
| publisher | Boston, Mass. : Harvard Business School Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:919612020-12-19T17:01:05ZPrivate label strategy : how to meet the store brand challenge / 264678 Kumar, Nirmalya Steenkamp, Jan-Benedict E. M. Boston, Mass. : Harvard Business School Press, 2007eng2836FTIRBranding (Marketing)URN:ISBN:1422101673 |
| spellingShingle | Branding (Marketing) 264678 Kumar, Nirmalya Steenkamp, Jan-Benedict E. M. Private label strategy : how to meet the store brand challenge / |
| title | Private label strategy : how to meet the store brand challenge / |
| title_full | Private label strategy : how to meet the store brand challenge / |
| title_fullStr | Private label strategy : how to meet the store brand challenge / |
| title_full_unstemmed | Private label strategy : how to meet the store brand challenge / |
| title_short | Private label strategy : how to meet the store brand challenge / |
| title_sort | private label strategy how to meet the store brand challenge |
| topic | Branding (Marketing) |
| work_keys_str_mv | AT 264678kumarnirmalya privatelabelstrategyhowtomeetthestorebrandchallenge AT steenkampjanbenedictem privatelabelstrategyhowtomeetthestorebrandchallenge |