Private label strategy : how to meet the store brand challenge /

Bibliographic Details
Main Authors:	264678 Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.
Format:
Language:	eng
Published:	Boston, Mass. : Harvard Business School Press, 2007
Subjects:	Branding (Marketing)

Private label strategy : how to meet the store brand challenge / by 229224 Nirmalya Kumar, Steenkamp, Jan-Benedict E. M.

Published 2007