Marketing strategy and plans /
Includes bibliographical references and indexes.
| Main Authors: | , , |
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| Format: | |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall,
1989
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| Subjects: |
| _version_ | 1796665101947764736 |
|---|---|
| author | 448291 Luck, David J. Ferrell, O. C. Lucas, George H. |
| author_facet | 448291 Luck, David J. Ferrell, O. C. Lucas, George H. |
| author_sort | 448291 Luck, David J. |
| collection | OCEAN |
| description | Includes bibliographical references and indexes. |
| first_indexed | 2024-03-04T17:26:56Z |
| format | |
| id | KOHA-OAI-TEST:99445 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T17:26:56Z |
| publishDate | 1989 |
| publisher | Englewood Cliffs, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:994452020-12-19T17:01:25ZMarketing strategy and plans / 448291 Luck, David J. Ferrell, O. C. Lucas, George H. Englewood Cliffs, N.J. : Prentice Hall,1989Includes bibliographical references and indexes.36PSZJBLMarketingMarketingURN:ISBN:0135587190 |
| spellingShingle | Marketing Marketing 448291 Luck, David J. Ferrell, O. C. Lucas, George H. Marketing strategy and plans / |
| title | Marketing strategy and plans / |
| title_full | Marketing strategy and plans / |
| title_fullStr | Marketing strategy and plans / |
| title_full_unstemmed | Marketing strategy and plans / |
| title_short | Marketing strategy and plans / |
| title_sort | marketing strategy and plans |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 448291luckdavidj marketingstrategyandplans AT ferrelloc marketingstrategyandplans AT lucasgeorgeh marketingstrategyandplans |