Marketing strategy and plans /
Includes bibliographical references and indexes.
Main Authors: | 448291 Luck, David J., Ferrell, O. C., Lucas, George H. |
---|---|
Format: | |
Published: |
Englewood Cliffs, N.J. : Prentice Hall,
1989
|
Subjects: |
Similar Items
-
Strategic marketing management : text and cases /
by: Ferrell, O. C. 438550, et al.
Published: (1994) -
Marketing strategy /
by: Ferrell, O. C. 438550
Published: (2002) -
Marketing strategy /
by: Ferrell, O. C. 438550, et al.
Published: (2011) -
Marketing strategy /
by: Ferrell, O. C. 438550
Published: (2005) -
Marketing strategy : text and cases /
by: Ferrell, O. C., author, et al.
Published: (c201)