Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Malaysia Pahang
2015
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| Online Access: | http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf |
| _version_ | 1825823059462848512 |
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| author | Raihatul Jannah, Ahmad Puteri Fadzline, Muhamad Tamyez |
| author_facet | Raihatul Jannah, Ahmad Puteri Fadzline, Muhamad Tamyez |
| author_sort | Raihatul Jannah, Ahmad |
| collection | UMP |
| description | The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also explores its factors that contribute to the participation in fan pages of social network as well
as a thorough understanding of why an attraction of fan pages among customers exists and whether customer integration and engagement effects on their brand loyalty. This will further determine whether companies do benefit from their brands’ Facebook fans. This paper provides a
conceptual framework for considering predictors of participation in fan pages of social network. It indicates factors that contribute to the consequence as well as practical insights for managers. |
| first_indexed | 2024-03-06T12:05:45Z |
| format | Article |
| id | UMPir13857 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T12:05:45Z |
| publishDate | 2015 |
| publisher | Penerbit Universiti Malaysia Pahang |
| record_format | dspace |
| spelling | UMPir138572020-10-28T04:30:35Z http://umpir.ump.edu.my/id/eprint/13857/ Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper Raihatul Jannah, Ahmad Puteri Fadzline, Muhamad Tamyez HD28 Management. Industrial Management The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also explores its factors that contribute to the participation in fan pages of social network as well as a thorough understanding of why an attraction of fan pages among customers exists and whether customer integration and engagement effects on their brand loyalty. This will further determine whether companies do benefit from their brands’ Facebook fans. This paper provides a conceptual framework for considering predictors of participation in fan pages of social network. It indicates factors that contribute to the consequence as well as practical insights for managers. Penerbit Universiti Malaysia Pahang 2015 Article PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf Raihatul Jannah, Ahmad and Puteri Fadzline, Muhamad Tamyez (2015) Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper. International Journal of Industrial Management (IJIM), 1. pp. 1-11. ISSN 2289-9286 (Print); 0127-564x (Online). (Published) http://ijim.ump.edu.my/images/pdf/8.pdf |
| spellingShingle | HD28 Management. Industrial Management Raihatul Jannah, Ahmad Puteri Fadzline, Muhamad Tamyez Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title | Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title_full | Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title_fullStr | Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title_full_unstemmed | Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title_short | Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper |
| title_sort | fan pages on the customer brand relationship and its motivation to participate a conceptual paper |
| topic | HD28 Management. Industrial Management |
| url | http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf |
| work_keys_str_mv | AT raihatuljannahahmad fanpagesonthecustomerbrandrelationshipanditsmotivationtoparticipateaconceptualpaper AT puterifadzlinemuhamadtamyez fanpagesonthecustomerbrandrelationshipanditsmotivationtoparticipateaconceptualpaper |