Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also ex...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2015
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf |