Customers Preferences Towards Shariah Compliant Products And Services: The Case Study Among Academician and Non-Academician in Higher Education Institutions (HEIs) in Pahang
The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant products and services particularly in a dual banking environment in Pahang. This study, presents primary data collected by self-administered questionnaires involving a sample of 240 acade...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Jabatan Kemajuan Islam Malaysia (JAKIM)
2013
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| Online Access: | http://umpir.ump.edu.my/id/eprint/14085/1/pbmsk-2013-rashidi-Customers%20Preferences%20Towards%20Shariah%20Compliant.pdf |