Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf |