The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services

Background/Objectives: The purpose of this paper is to examine the role of trust in internet banking services based on empirical evidence from the survey conducted with commercial banks’ consumers in Irbid, the second largest city in Jordan. The paper answers the main research question: ‘Do the Ease...

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Main Authors: Al-Sharafi, Mohammed A., Ruzaini, Abdullah Arshah, Alajmi, Qasim, Herzallah, Fadi A., Qasem, Yousef A. M.
Format: Article
Language:English
Published: Informatics Publishing Limited 2018
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/21554/1/The%20Influence%20of%20Perceived%20Trust%20on%20Understanding-fskkp-2018.pdf
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author Al-Sharafi, Mohammed A.
Ruzaini, Abdullah Arshah
Alajmi, Qasim
Herzallah, Fadi A.
Qasem, Yousef A. M.
author_facet Al-Sharafi, Mohammed A.
Ruzaini, Abdullah Arshah
Alajmi, Qasim
Herzallah, Fadi A.
Qasem, Yousef A. M.
author_sort Al-Sharafi, Mohammed A.
collection UMP
description Background/Objectives: The purpose of this paper is to examine the role of trust in internet banking services based on empirical evidence from the survey conducted with commercial banks’ consumers in Irbid, the second largest city in Jordan. The paper answers the main research question: ‘Do the Ease of Use and Perceived Usefulness affect consumers’ trust to accept and use internet banking technology to perform their banking transactions?’ Methods/Analysis: This is an explanatory paper based on literature reviews and empirical data to explore reasons for accepting internet banking service. The approach takes the form of an empirical study conducted with 198 bank’s consumers in the north of Jordan using a basic model of the adoption of internet banking depends on Technology Acceptance Model framework (TAM). Partial Least Squares (PLS) was used to address sophisticated data analysis issues. Findings: The results confirm that trust increases if users perceive internet banking services to be useful whereas perceived ease of use fails to predict Jordanians’ trust to accept and use internet banking services. Novelty/Improvement: The findings from this study are useful for policy makers, banking sectors and financial practitioners to enhance the use of internet banking services among Jordanians.
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spelling UMPir215542018-07-10T06:52:04Z http://umpir.ump.edu.my/id/eprint/21554/ The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services Al-Sharafi, Mohammed A. Ruzaini, Abdullah Arshah Alajmi, Qasim Herzallah, Fadi A. Qasem, Yousef A. M. QA75 Electronic computers. Computer science Background/Objectives: The purpose of this paper is to examine the role of trust in internet banking services based on empirical evidence from the survey conducted with commercial banks’ consumers in Irbid, the second largest city in Jordan. The paper answers the main research question: ‘Do the Ease of Use and Perceived Usefulness affect consumers’ trust to accept and use internet banking technology to perform their banking transactions?’ Methods/Analysis: This is an explanatory paper based on literature reviews and empirical data to explore reasons for accepting internet banking service. The approach takes the form of an empirical study conducted with 198 bank’s consumers in the north of Jordan using a basic model of the adoption of internet banking depends on Technology Acceptance Model framework (TAM). Partial Least Squares (PLS) was used to address sophisticated data analysis issues. Findings: The results confirm that trust increases if users perceive internet banking services to be useful whereas perceived ease of use fails to predict Jordanians’ trust to accept and use internet banking services. Novelty/Improvement: The findings from this study are useful for policy makers, banking sectors and financial practitioners to enhance the use of internet banking services among Jordanians. Informatics Publishing Limited 2018 Article PeerReviewed text en cc_by http://umpir.ump.edu.my/id/eprint/21554/1/The%20Influence%20of%20Perceived%20Trust%20on%20Understanding-fskkp-2018.pdf Al-Sharafi, Mohammed A. and Ruzaini, Abdullah Arshah and Alajmi, Qasim and Herzallah, Fadi A. and Qasem, Yousef A. M. (2018) The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services. Indian Journal of Science and Technology, 11 (20). pp. 1-9. ISSN 0974-6846 (Print); 0974-5645 (Online). (Published) http://www.indjst.org/index.php/indjst/article/view/91928 DOI: 10.17485/ijst/2018/v11i20/91928
spellingShingle QA75 Electronic computers. Computer science
Al-Sharafi, Mohammed A.
Ruzaini, Abdullah Arshah
Alajmi, Qasim
Herzallah, Fadi A.
Qasem, Yousef A. M.
The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title_full The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title_fullStr The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title_full_unstemmed The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title_short The Influence of Perceived Trust on Understanding Banks’ Customers behavior to Accept Internet Banking Services
title_sort influence of perceived trust on understanding banks customers behavior to accept internet banking services
topic QA75 Electronic computers. Computer science
url http://umpir.ump.edu.my/id/eprint/21554/1/The%20Influence%20of%20Perceived%20Trust%20on%20Understanding-fskkp-2018.pdf
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