Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance

This paper provides a conceptual model that investigates the effect of Corporate Social Responsibilities (CSR)on affective commitment and corporate performance. Although the social and political issues are the root cause of the threat to sustainability development in the world, only corporations hav...

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Main Authors: Alsamawi, Mohamed Abdulwali Ali, Mohd Ridzuan, Darun, Panigrahi, Shrikant
Format: Article
Language:English
Published: Institute of Research and Journals (IRAJ) 2018
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/21805/1/Conceptualizing%20the%20Effect%20of%20CSR%20Activities.pdf
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author Alsamawi, Mohamed Abdulwali Ali
Mohd Ridzuan, Darun
Panigrahi, Shrikant
author_facet Alsamawi, Mohamed Abdulwali Ali
Mohd Ridzuan, Darun
Panigrahi, Shrikant
author_sort Alsamawi, Mohamed Abdulwali Ali
collection UMP
description This paper provides a conceptual model that investigates the effect of Corporate Social Responsibilities (CSR)on affective commitment and corporate performance. Although the social and political issues are the root cause of the threat to sustainability development in the world, only corporations have the three essential components, namely resources, global reach and motivation, in order to achieve sustainability. Under competitive pressures, managers need to take into consideration the effect of organizational actions including corporate responsibility in order to retain valuable and non substituable human resources. The main purpose of this study is to increase corporate performance together with employee’s commitment towards the organization. From the economic distress and social challenges that Yemen is facing, it is very important to understand the complex connection and interdependence of CSR activities. Corporate can achieve long term growth followed with maintaining effective CSR activities and achieving corporate reputation. This study contributes to the literature of corporate communication to gain public legitimacy and corporate governance and develop a CSR model that explores critical dimensions in management of corporate culture in Yemen Oil industry. Keywords - Corporate social responsibilities, corporate culture, affective commitment, Yemen.
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spelling UMPir218052019-12-30T08:07:41Z http://umpir.ump.edu.my/id/eprint/21805/ Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance Alsamawi, Mohamed Abdulwali Ali Mohd Ridzuan, Darun Panigrahi, Shrikant HD28 Management. Industrial Management This paper provides a conceptual model that investigates the effect of Corporate Social Responsibilities (CSR)on affective commitment and corporate performance. Although the social and political issues are the root cause of the threat to sustainability development in the world, only corporations have the three essential components, namely resources, global reach and motivation, in order to achieve sustainability. Under competitive pressures, managers need to take into consideration the effect of organizational actions including corporate responsibility in order to retain valuable and non substituable human resources. The main purpose of this study is to increase corporate performance together with employee’s commitment towards the organization. From the economic distress and social challenges that Yemen is facing, it is very important to understand the complex connection and interdependence of CSR activities. Corporate can achieve long term growth followed with maintaining effective CSR activities and achieving corporate reputation. This study contributes to the literature of corporate communication to gain public legitimacy and corporate governance and develop a CSR model that explores critical dimensions in management of corporate culture in Yemen Oil industry. Keywords - Corporate social responsibilities, corporate culture, affective commitment, Yemen. Institute of Research and Journals (IRAJ) 2018 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/21805/1/Conceptualizing%20the%20Effect%20of%20CSR%20Activities.pdf Alsamawi, Mohamed Abdulwali Ali and Mohd Ridzuan, Darun and Panigrahi, Shrikant (2018) Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance. International Journal of Management and Applied Science, 4 (2). pp. 91-98. ISSN 2394-7926. (Published) http://ijmas.iraj.in/paper_detail.php?paper_id=10966&name=Conceptualizing_the_Effect_of_CSR_Activities_on_Affective_Commitment_and_Corporate_Performance
spellingShingle HD28 Management. Industrial Management
Alsamawi, Mohamed Abdulwali Ali
Mohd Ridzuan, Darun
Panigrahi, Shrikant
Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title_full Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title_fullStr Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title_full_unstemmed Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title_short Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
title_sort conceptualizing the effect of csr activities on affective commitment and corporate performance
topic HD28 Management. Industrial Management
url http://umpir.ump.edu.my/id/eprint/21805/1/Conceptualizing%20the%20Effect%20of%20CSR%20Activities.pdf
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