The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach

Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to...

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Main Authors: Al-Sharafi, Mohammed A., Mufadhal, Mokhtar Esmail, Noor Azida, Sahabudin, Ruzaini, Abdullah Arshah
Format: Article
Language:English
English
Published: Sharif University of Technology, Tehran, I.R. Iran 2019
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/24046/1/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology1.pdf
http://umpir.ump.edu.my/id/eprint/24046/7/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology-Based.pdf
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author Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
author_facet Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
author_sort Al-Sharafi, Mohammed A.
collection UMP
description Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool.
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spelling UMPir240462021-02-24T03:26:25Z http://umpir.ump.edu.my/id/eprint/24046/ The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah QA75 Electronic computers. Computer science Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool. Sharif University of Technology, Tehran, I.R. Iran 2019 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/24046/1/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology1.pdf pdf en http://umpir.ump.edu.my/id/eprint/24046/7/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology-Based.pdf Al-Sharafi, Mohammed A. and Mufadhal, Mokhtar Esmail and Noor Azida, Sahabudin and Ruzaini, Abdullah Arshah (2019) The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach. Scientia Iranica, 26. pp. 136-144. ISSN 2345-3605. (Published) http://dx.doi.org/10.24200/sci.2018.51570.2256 http://dx.doi.org/10.24200/sci.2018.51570.2256
spellingShingle QA75 Electronic computers. Computer science
Al-Sharafi, Mohammed A.
Mufadhal, Mokhtar Esmail
Noor Azida, Sahabudin
Ruzaini, Abdullah Arshah
The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title_full The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title_fullStr The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title_full_unstemmed The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title_short The Acceptance of Online Social Networks as a Technology-Based Education Tools among Higher Institutes Students: A Structural Equation Modeling Approach
title_sort acceptance of online social networks as a technology based education tools among higher institutes students a structural equation modeling approach
topic QA75 Electronic computers. Computer science
url http://umpir.ump.edu.my/id/eprint/24046/1/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology1.pdf
http://umpir.ump.edu.my/id/eprint/24046/7/The%20Acceptance%20of%20Online%20Social%20Networks%20as%20a%20Technology-Based.pdf
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