Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning

This paper investigates whether the universities’ communication model and the technology acceptance model, which include four factors, namely, academic performance, student satisfaction, effectiveness, and support assessment, simultaneously enhance student satisfaction and improve the teaching metho...

Full description

Bibliographic Details
Main Authors: Tawafak, Ragad M., Awanis, Romli, Ruzaini, Abdullah Arshah
Format: Article
Language:English
Published: IEEE 2018
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/24069/1/Continued%20Intention%20to%20Use%20UCOM%20Four%20Factors.pdf
_version_ 1825812545685946368
author Tawafak, Ragad M.
Awanis, Romli
Ruzaini, Abdullah Arshah
author_facet Tawafak, Ragad M.
Awanis, Romli
Ruzaini, Abdullah Arshah
author_sort Tawafak, Ragad M.
collection UMP
description This paper investigates whether the universities’ communication model and the technology acceptance model, which include four factors, namely, academic performance, student satisfaction, effectiveness, and support assessment, simultaneously enhance student satisfaction and improve the teaching method and academic performance level. This paper aims to adapt a model to improve the assessment method and improve the model of student satisfaction. This paper focuses on improving e-learning to activate the feedback of continued intention of using the model that helps to navigate the student understanding level and academic performance immediately. In this paper, surveys were distributed to (295) undergraduates in four universities in Oman to assess their feedback on e-learning. The partial least squares-structural equation model was used to calculate the measurement of all hypotheses proposed. The results of this paper prove that most of the hypotheses are a positive influence on the continuance of intention to use the proposed model.
first_indexed 2024-03-06T12:30:46Z
format Article
id UMPir24069
institution Universiti Malaysia Pahang
language English
last_indexed 2024-03-06T12:30:46Z
publishDate 2018
publisher IEEE
record_format dspace
spelling UMPir240692019-03-06T04:44:03Z http://umpir.ump.edu.my/id/eprint/24069/ Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning Tawafak, Ragad M. Awanis, Romli Ruzaini, Abdullah Arshah QA76 Computer software This paper investigates whether the universities’ communication model and the technology acceptance model, which include four factors, namely, academic performance, student satisfaction, effectiveness, and support assessment, simultaneously enhance student satisfaction and improve the teaching method and academic performance level. This paper aims to adapt a model to improve the assessment method and improve the model of student satisfaction. This paper focuses on improving e-learning to activate the feedback of continued intention of using the model that helps to navigate the student understanding level and academic performance immediately. In this paper, surveys were distributed to (295) undergraduates in four universities in Oman to assess their feedback on e-learning. The partial least squares-structural equation model was used to calculate the measurement of all hypotheses proposed. The results of this paper prove that most of the hypotheses are a positive influence on the continuance of intention to use the proposed model. IEEE 2018 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/24069/1/Continued%20Intention%20to%20Use%20UCOM%20Four%20Factors.pdf Tawafak, Ragad M. and Awanis, Romli and Ruzaini, Abdullah Arshah (2018) Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning. IEEE Access, 6. 66481 -6649. ISSN 2169-3536. (Published) https://doi.org/10.1109/ACCESS.2018.2877760 https://doi.org/10.1109/ACCESS.2018.2877760
spellingShingle QA76 Computer software
Tawafak, Ragad M.
Awanis, Romli
Ruzaini, Abdullah Arshah
Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title_full Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title_fullStr Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title_full_unstemmed Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title_short Continued Intention to Use UCOM: Four Factors for Integrating With a Technology Acceptance Model to Moderate the Satisfaction of Learning
title_sort continued intention to use ucom four factors for integrating with a technology acceptance model to moderate the satisfaction of learning
topic QA76 Computer software
url http://umpir.ump.edu.my/id/eprint/24069/1/Continued%20Intention%20to%20Use%20UCOM%20Four%20Factors.pdf
work_keys_str_mv AT tawafakragadm continuedintentiontouseucomfourfactorsforintegratingwithatechnologyacceptancemodeltomoderatethesatisfactionoflearning
AT awanisromli continuedintentiontouseucomfourfactorsforintegratingwithatechnologyacceptancemodeltomoderatethesatisfactionoflearning
AT ruzainiabdullaharshah continuedintentiontouseucomfourfactorsforintegratingwithatechnologyacceptancemodeltomoderatethesatisfactionoflearning