Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang

In this modern competitive environment, many brands are available for the consumers to choose, which provide similar kind of benefits. In current scenario brand personality is very important for the companies to position their brand in the market. It is very important to differentiate our offerings...

书目详细资料
Main Authors:	Ida Rizyani, Tahir, Mazita, Mokhtar, Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Khairun Aisyah, Mohammad
格式:	Conference or Workshop Item
语言:	English
出版:	2017
主题:	HD Industries. Land use. Labor
在线阅读:	http://umpir.ump.edu.my/id/eprint/25096/1/brand%20personality%20paper%20ICohSE4%202017.pdf

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