A Concept Paper of Balanced Scorecard for New Product Development
The aim of this study is to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC as a strategic performance tool has received closed attention by many organizations worldwide, however, the implementation has been limited. The globalization and economic upheaval have...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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Universiti Malaysia Pahang
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/25524/7/A%20Concept%20Paper%20of%20Balanced%20Scorecard.pdf |
| _version_ | 1796993482198351872 |
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| author | Zhengxiaoming, Aminaimu Fernando, Yudi |
| author_facet | Zhengxiaoming, Aminaimu Fernando, Yudi |
| author_sort | Zhengxiaoming, Aminaimu |
| collection | UMP |
| description | The aim of this study is to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC as a strategic performance tool has received closed attention by many organizations worldwide, however, the implementation has been limited. The globalization and economic upheaval have increased the challenges to the executives face and therefore need to find the right tools to overcome the challenges. The current paper focuses on review of literature on the importance of BSC towards new product development and business performance. This paper suggests that the 4th generation balance scorecard leads the combination of management system and performance measurement that brings up one big strategy maps, and possibly will use widely to satisfy the customer demands. This paper discusses on the current issues and emerging importance of BSC literature and suggests fruitful areas for further study. |
| first_indexed | 2024-03-06T12:34:38Z |
| format | Conference or Workshop Item |
| id | UMPir25524 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T12:34:38Z |
| publishDate | 2019 |
| publisher | Universiti Malaysia Pahang |
| record_format | dspace |
| spelling | UMPir255242019-11-19T07:38:44Z http://umpir.ump.edu.my/id/eprint/25524/ A Concept Paper of Balanced Scorecard for New Product Development Zhengxiaoming, Aminaimu Fernando, Yudi HF Commerce The aim of this study is to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC as a strategic performance tool has received closed attention by many organizations worldwide, however, the implementation has been limited. The globalization and economic upheaval have increased the challenges to the executives face and therefore need to find the right tools to overcome the challenges. The current paper focuses on review of literature on the importance of BSC towards new product development and business performance. This paper suggests that the 4th generation balance scorecard leads the combination of management system and performance measurement that brings up one big strategy maps, and possibly will use widely to satisfy the customer demands. This paper discusses on the current issues and emerging importance of BSC literature and suggests fruitful areas for further study. Universiti Malaysia Pahang 2019 Conference or Workshop Item PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/25524/7/A%20Concept%20Paper%20of%20Balanced%20Scorecard.pdf Zhengxiaoming, Aminaimu and Fernando, Yudi (2019) A Concept Paper of Balanced Scorecard for New Product Development. In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019 , 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 569-578.. ISSN 2518-668X https://doi.org/10.18502/kss.v3i22.5075 |
| spellingShingle | HF Commerce Zhengxiaoming, Aminaimu Fernando, Yudi A Concept Paper of Balanced Scorecard for New Product Development |
| title | A Concept Paper of Balanced Scorecard for New Product Development |
| title_full | A Concept Paper of Balanced Scorecard for New Product Development |
| title_fullStr | A Concept Paper of Balanced Scorecard for New Product Development |
| title_full_unstemmed | A Concept Paper of Balanced Scorecard for New Product Development |
| title_short | A Concept Paper of Balanced Scorecard for New Product Development |
| title_sort | concept paper of balanced scorecard for new product development |
| topic | HF Commerce |
| url | http://umpir.ump.edu.my/id/eprint/25524/7/A%20Concept%20Paper%20of%20Balanced%20Scorecard.pdf |
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