A Concept Paper of Balanced Scorecard for New Product Development
The aim of this study is to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC as a strategic performance tool has received closed attention by many organizations worldwide, however, the implementation has been limited. The globalization and economic upheaval have...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Universiti Malaysia Pahang
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/25524/7/A%20Concept%20Paper%20of%20Balanced%20Scorecard.pdf |